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During this inaugural Embassy Live webcast, Dr. J. David Rogers gives the biographical sketch of Andrew Summers Rowan, whose secret mission to Cuba was later published worldwide in "A Message to Garcia." The article itself was the work of a single hour but it went on to become one of the most widely distributed literary works in history, being reproduced 100 million times and in over twenty languages during the lifetime of the author. What is it that created such a strong demand for such a simple story? Dr. Rogers follows up the account with five specific resons: five desperately needed character traits that make a man or woman indispensable to the one they serve.